Happy Wednesday! Two days after this and it’s the weekend again. Whoopee! We’ve got a variety of stories this week from great resources that caught the DBE team’s attention, and check out FAST, our Do Good Spotlight featured not-for-profit:
- From “Think with Google:” Are recent trends here to stay? With billions of people staying home, normal life has been totally disrupted. People’s routines, needs, and priorities are changing almost daily. Marketers are feeling the effects as their plans need constant overhauling. Switching to an unscripted marketing model calls for more insight into the shifting consumer mindset.
- So, are you ready to liven up your Zoom happy hours with your team? We love this article originally shared by Michael Piperno and we just had to share.
- This one was shared by Wil Petzinger, our summer intern: SEO basics from Digital Information World.
- Would you pay to subscribe to Twitter? Business Insider reports that Jack Dorsey (Twitter CEO) confirmed they are exploring a subscription model as they experienced a 23% drop in Q2 ad revenue.
- Have you heard about “frictionless” user experiences? Google used the term at its Premier Partners event DBE attended in NYC a few years ago. Now, here’s an Econsultancy blog that says “frictionless” is not enough–you need to leverage “emotional peaks” to enhance the user experience. Read for more on Peak End Theory and uncovering the key emotions that drive behavior.
- And if you need a break, Google Arts and Culture offers some cool ways to travel the world from home (of course) in their “It’s a Wonderful World” online exhibition that includes virtual tours of famous icons like the Eiffel Tower and the Statue of Liberty. If you really want to be adventurous, the site includes video instructions to create these icons out of paper.
Do Good Spotlight: FAST
Angelman syndrome (AS) is a rare neurogenetic disorder that affects approximately one in 15,000 people – about 500,000 individuals worldwide. Symptoms typically include difficulty suckling and eating, gastrointestinal issues, delayed crawling and babbling, balance and motor impairment, and seizures. Thankfully, there’s FAST (Foundation for Angelman Syndrome Therapeutics) and scientists believe that AS has great potential for a cure compared with other neurological disorders. We were so distressed to learn about this disorder and so thankful that those suffering from it have a real opportunity for a cure in a few years, with the support of people who care. So we donated, and ask you to consider donating too. Learn more here.
We hope this issue provided some insights and a few innovative sparks. Stay healthy, stay strong, stay focused, and let’s keep driving forward!