I hope you’re able to stay focused and productive during all the turmoil right now. Here are a few digital marketing stories the DBE team thinks are of note–good reads to keep your inner marketer thinking big thoughts:
- “In an effort to give back and spark joy” TikTok is working with brand partners to create “Small Gestures” gifts TikTok users can send to friends. Some of the brands featured include Pandora, Door Dash and Fluent Forever. Check here for details.
- ClickZ posted a story about a new strategy for retailers called “omnicanality.” Basically, this means identifying customers who only buy in-store and activating them on-line with omnichannel digital marketing. The term seems a bit convoluted to us but we are all about omnichannel digital marketing so felt the concept was share-worthy.
- We love it when publishers champion strategies we recommend as best practices to our clients! In this case, Search Engine Land reinforces the value of “brand signals” as an SEO boost (aka Google ranking factor). The article focuses primarily on paid vehicles to boost brand visibility but those of you who have worked with us on SEO initiatives know the successes we’ve generated by leveraging organic social posts for both branded and un-branded keyword support.
- Have you heard about PodFerence? Well, you have now! It’s a podcast-based conference (May 1-31 with the podcasts still available for listening now). And you can hear more here (come on, you know you want to “hear” more).
Do Good Spotlight: Project Basta and Bottom Line
Yes, a double feature! These organizations were brought to our attention by Deanne Cullen who supports them both. Each is focused on helping first-gen students get the extra support they need as they embark on their career journey. Especially important now as a lot of those key steppingstone internships/programs/first jobs have been postponed due to COVID.
There are so many nuances people who grow up in families with parents in business absorb through osmosis that students from other backgrounds do not. From advice that works in some environments but not others, e.g., “Don’t do more than the people around you, you don’t want to stand out” to how to participate in conversations about what you did over the weekend, the workplace is filled with landmines for new workers not conditioned for this landscape.
Here are links to each organization: Project Basta and Bottom Line. The DBE team supported Bottom Line with a cash donation; Project Basta doesn’t take donations but let’s spread the word to support them too. Perhaps if you learn more about them, you can find ways to support them both. Thanks, Deanna, for sharing these.
That’s it for this week. Please stay safe, stay strong!