This week we have stories contributed by our newest team members, Wil Petzinger, DBE’s marketing coordinator, and Greg Marta, our Digital Director. If you haven’t chatted with them yet, don’t worry, you will. We’re glad to have them aboard.
Here’s what’s hot for digital marketers this week:
- According to Search Engine Land, Facebook is expanding testing in-stream ads in Facebook Live to more verticals, including “pre-vetted entertainment, news and sports partners.” Will pre-vetted content creators be able to monetize their content with these ads? What do you think some of the challenges will be to a broader roll out, assuming successful tests?
- Here’s other news about Facebook…and Google…and ads. Google’s Discovery Ads are available globally now, and this means more head-on competition for Facebook. According Market Land, “When Google introduced the Discovery campaign type last year, it called out that the Discover feed has more than 800,000 monthly users. Now, Google is rolling up usage across the YouTube, Discover and Gmail surfaces to claim a combined audience of 2.9 billion people. This approach to audience totals takes a page from Facebook, which started reporting usage across its “family of apps” last year. As it would happen, Facebook reported 99 billionmonthly active people (MAP) as of March 31. In other words, Google is saying it can offer reach on par with Facebook.” There’s more…it’s here.
- Want to know “What Happens Online in 60 Seconds?” Smart Insights shares this infographic on search and social activity by channel over the last 3 years. It uses a term coined by Mark Schaefer in this article. (BTW, it’s really good. Long. But good.) So “content shock” is another term for content clutter: there’s so much to break through and diminishing returns on the organic side for content producers. So, cool infographic in a cooler article referencing a longer but even cooler article. Like Russian nesting dolls, here’s your starting point.
- ClickZ shares insight into the impact of the pandemic on digital ad spend cuts, the reasons for them, and how marketers are shifting focus. For example, over 50% of marketers pulled social media ads, 42% pulled print ads and TV ads, while only 36% of marketers pulled other (non-social) digital ads.
Do Good Spotlight: NAACP Legal Defense and Educational Fund, Inc.
If you’re wondering what you can do to help address the racial justice crisis in our country perhaps donating to the NAACP Legal Defense and Education Fund will add to the other ways you are working to fight injustices. Donations support those on the front lines of combatting racial injustices in our judicial and government systems. We donated this week and encourage you to learn more and donate.
Thanks for reading. Let us know if you have not-for-profits you’d like DBE to feature in upcoming issues. If you’ve got marketing insights, perspectives, or interesting trends to share, we’d love to share those with our other readers too. Shout it out!
Stay well, stay focused!