I hope you are doing well through these weeks of change and shifting information.
Here are stories the DBE team has been talking about with each other we thought you’d appreciate too:
- Seems like everybody’s Zoomin’ these days. And while there are lots of pluses to video conferencing, this post raises some concerns about Zoom’s security and precautions you may want to take to protect your privacy.
- This one is good…it’s from Fast Company and it’s about improving communications when working remotely. Lots of good points about information hide and seek and how to really communicate, not just exchange verbiage.
- This Forbes article highlights “Five Critical Elements of a Compelling and Enduring Brand Vision” that span from aspirational to inspirational. Read for the middle three.
- McKinsey is conducting COVID-19 related surveys and tracking consumer sentiment “to gauge how people’s expectations, incomes, spending, and behaviors change throughout the crisis across multiple countries over time.” The data is being updated regularly in case you want to bookmark this link.
- Marketing Land covers the results of a recent Conductor survey of marketers from a variety of industries on how they were shifting priorities (and budgets) during the current economic turndown. Spoiler Alert: SEO investment is gaining in importance. Oh, and the push for ROI is likely to increase.
- From Microsoft advertising, here’s the opening, “Microsoft Advertising has rolled out to new conversion goal options for Search and Audience Network campaigns. Before you get started, you’ll need to ensure you have Universal Event Tracking (UET) set up properlyto use either option.” Here’s the rest of the story on Search Engine Land.
Do Good Spotlight on: HomeFront
We went local with our spotlight this week, shining it on HomeFront in Trenton, NJ. HomeFront is dedicated to breaking the cycle of poverty. Working to end homelessness in central New Jersey, they unite resources and apply them directly to those in need. They also provide their clients skills training and connect them with opportunities to ensure adequate incomes, and work to increase the availability of affordable housing. They teach homeless families to advocate for themselves individually and collectively. We’ve always been impressed by HomeFront and were happy to donate when one of our team members mentioned she’s a dedicated supporter. We donated cash, and they appreciate household and other help too. Learn more here and please consider donating.
Stay well, be strong.