Spring is teasing us this week, here’s to the Groundhog being right!
This week we’ve got some quick reads to keep you posted and perhaps strike some new thinking for your digital plans too:
- Does social advertising pay off for consumer brands? Our clients are definitely seeing the benefits, especially with Facebook (and LinkedIn pays off for most of our B2B clients too). This new report on how retailers are reshaping their strategies in light of social wins contains some key insights including the realization we need to automate more of the social process to gain bigger wins. Here’s more via AdWeek.
- Here’s an updated report on smartphone adoption by the 50+crowd from AARP. What caught our attention most is the reporting of a trend among this group as well as others to download apps LESS than two years ago. For this group, 51% reporting they download and purchase apps vs. 69% reported in the survey results for 2017. There’s a lot more in this story from Marketing Charts, get the good stuff here.
- How long until TikTok isn’t only a luxury brand ad buy? Time will tell, but fashion brands including Prada and Dolce & Gabbana, are joining Calvin Klein and Ralph Lauren who were early adopters. Want more on TikTok? Here you go.
- Daniel Newman writing for Forbes offers “5 AI and Analytics Trends Marketers and Brands Should Be Investing In.” And maybe think “time and strategy” as the investment rather than big moola for now.
- Couldn’t resist including another piece from Forbes. This one by Larry Light is about the downward spiral of the CMO role. Light includes harsh stats and news about big companies’ CMOs leaving and not being replaced and suggests marketing leaders need to make themselves more relevant by returning to the concept of the “Brand-Business Scorecard,” updating it, and holding themselves accountable to the results of the business across the “Bigger, Better, Stronger” continuum. Would love to get your thoughts on this one.
Do Good Spotlight: Doctors Without Borders
You know we’re big fans of these doctors and other medical pros who go where the rest of us fear to tread to bring aid to people in all parts of the world who need treatments, medicines, and surgeries. We donated this week and hope you’ll consider doing the same: Doctors Without Borders
Let me know if you’d like to talk about anything we covered or other topics that have your marketing mind working overtime. Talk with you soon!