This is “Week 2” for many who are working remotely to help slow the spread of COVID-19.
Thank you from all of us at DBE to everyone who is doing their part, big or small, to stay safe and help others.
And a special thanks to those of you who are choosing, in big or small ways, to use this time to invest time and energy into innovating for the future.
We have clients who market directly to consumers who are boldly shifting their in-person services into video-based experiences: classes, doctor appointments, and more. Our B2B clients are marshalling their teams to completely revamp their workflow processes to keep things moving for their internal and external stakeholders. The medical device manufacturers are finding new avenues for materials and distribution to keep their much-needed products available and other manufacturers are likewise honoring the restrictions by having teams work in shifts. We love how our clients are embracing this time to work together while separated to survive and ultimately thrive. What an impressive array of clients we have the honor to be working with!
This week’s What’s Hot Wednesday for Digital Marketers goes like this:
- Attribution reports in Google provide greater detail about the paths taken to conversion. Good stuff.
- Marketing Dive provides an overview of Gartner’s 4 Steps for marketers to adapt to significant changes in consumer behavior during the current crisis. “The key to managing risks and finding opportunities in such a period of uncertainty isn’t to predict a single likely outcome, but to recognize the range of possible scenarios, ” said Augie Ray, VP analyst at Gartner. Thinking in terms of multiple outcomes is one of the things DBE is advising our clients to envision; there’s too much not known to walk one path right now.
- Google My Business reacts to virus by limiting features.
- TechCrunch reports Slack added 7,000 customers in the last 7 weeks vs. 5,000 customers in the entire preceding quarter. Meanwhile, rival Microsoft Teams hit 44 million daily active users, with 12 million added in just the last week. DBE is still using Skype, Zoom, and GoToMeeting for our internal team and external client communications as we have been doing for years. What tools are you using to manage your remote teams? Do you have any tips to share to help connectivity and productivity?
- How are you staying connected outside your organization right now? Networking doesn’t have to stop just because we aren’t together. Doubtless by now you’ve participated in a Zoom cocktail party or Skyped with your friends far away. Coffee driven Google Hangouts are a way to have those informal networking meetings feel less like meetings. If you’re not comfortable with networking—and want to find new ways to fuel your creative side during while we’re all sort of sidelined—check out these resources on how to network from new perspectives and challenge yourself out of your comfort zone just a bit:
- From Harvard Business Review: “Networking Doesn’t Have to be Self-Serving”.
- From NetWorkWise: a course on networking, even for introverts, with the option to get certified at the end.
- PowerMatch: virtual (video or phone) 1:1 or 1:2 meet ups with people who the organizer thinks would be good for you to meet (based on the questionnaires members fill out). No selling to each other, just meeting to explore synergies and seeing how you can help each other and be helped. It’s one of the best groups I’ve joined in a long time—have had over 15 meetings since the beginning of 2020 and each one was a gem.
Do Good Spotlight on: The Center for Disaster Philanthropy
Interested in funding response and recovery efforts for those affected by COVID-19 and for responders? The Center for Disaster Philanthropy, a charity that has earned a 4-star Charity Navigator rating and is also a trusted philanthropic partner of Google, has a COVID-19 Response Fund. This fund allows donors to give now to support preparedness, containment, response and recovery activities. DBE donated and we hope you’ll consider supporting this organization too.
That’s it for this week. Please share tips you have for staying focused, productive, and safe through this global challenge and we’ll be sure to pass them along to all our readers. For now, stay well and stay present for yourself and everyone counting on you.