Our thoughts are with you as you navigate yourself, your family, and your brand through these uncertain times. It goes without saying but we’ll say it anyway: we’re here for you. The DBE team has been working from home 1-2 days per week for several years now, honing those skills since before Hurricane Sandy. We are operating at 100% as always, though with the same concerns about what comes next as everyone else.
What we’ve learned through other disasters that have shaped our nation, and the globe, is that when we work together and stay focused, we bring good outcomes. With that in mind, we’ve been helping our clients reframe this situation and allocate their resources to provide their stakeholders with the best short-term outcomes and with the intention of even better outcomes as we all move forward, together, to a healthy new normal.
And on that note, this week’s What’s Hot Wednesday:
- SearchMetrics has started a series of blogs on SEO and the vital role it plays in CMO’s marketing strategies. The first one is called “A CMO’s Guide to SEO: Myths, Pitfalls and Realities” and it serves as a good reminder of why SEO remains a solid, long-term strategy for generating successful ROI.
- Keeping with SEO, here are “15 Essential SEO Terms You Should Know.” If you’ve done SEO with DBE, you probably already know most, if not all, of them. So consider this a pop quiz!
- MOZ’s Whiteboard Friday focused on “Content Expansion” and shows how to generate relevant and SEO-friendly content in manageable steps. The steps include leveraging keyword data and Google Trends to create your own “novel research” to add a unique POV to your content.
- Oh, those optimizers are debating again. Google shared some advice on hiring optimizers and optimizers were quick to call Google to task, saying there’s way more involved in doing a tech audit correctly and expecting someone to do it “for free” as part of the contractor (or agency) hiring process is not good business. We agree. Anyone can run a few tools and tell you a few things that are wrong with your site. Doing a thorough analysis takes time and expertise. You could ask for one or two insights to ensure the folks you’re talking with know their stuff, provided you know your stuff too, otherwise the door is wide open for “wool, meet eyes.” Here’s the story from Search Engine Land with the back and forth.
- Awww, we didn’t want the other channels to feel left out while we focused all our attention on SEO this week, so PPC/Display, you take a chair while we share this social story on TikTok: Whoa! 50 million users by 2021? Not hard to believe if you check out this story from eMarketer.
Novel Ideas to Help:
We thought we’d share a few ideas for how you can help yourself and others through this crisis. Please share more ideas with us and we’ll pass them along. For now:
For supporting your favorite local restaurant who cannot do delivery and has to temporarily close: buy a gift certificate from their website and use it when they reopen. Buying a gift certificate now helps their cash flow and gives you a welcome treat when they reopen.
If you don’t have responsibilities for others, or even if you do, does not commuting offer some “found time?” Maybe you can use it to:
- Offer to help with someone’s children remotely? Think screen share to help them with school work.
- Same thinking, can you Zoom or just phone chat with someone in assisted living?
- Take an online course?
- Improve your networking skills?
- Express yourself creatively? How about that novel you’ve been wanting to write or that virtual scrapbook you keep meaning to get to?
- Make some meals to freeze for when you are back to being pressed for time–or bring to a neighbor who’s juggling childcare and work responsibilities like crazy?
Remember, things are less scary when you don’t feed the fear and instead feed your sense of resilience with “doing something.”
This crisis won’t last forever, so how do you re-channel your time and energy to something that benefits you and others?
Do Good Spotlight: Meals on Wheels
Our regular readers know this spotlight typically goes to a not for profit that we choose more or less at random, unless we’re featuring an organization someone has suggested for us to feature. This week, we’re purposefully shining the light on Meals on Wheels. This crisis is hitting our nation’s seniors the hardest, with social distancing bringing its own unique challenges. So we’ve donated to Meals on Wheels and are asking you to take a moment of gratitude and provide support, financial or otherwise, to those who are having more challenges than you are at the moment. And if you have time, Meals on Wheels is in desperate need of volunteers to drive the meals to seniors.
I wish you all the best. The world is counting on each of us to make good decisions for ourselves and the world around us. Be well, be positive, be strong. And let me know if you need anything—the rest of the DBE team and I are here to help.