Whoo-hoo, it’s almost the end of February with an extra day thrown in just to keep it interesting! What are you doing with your bonus day this year? Well before we get to that, here’s your e-brief for digital marketers brought to you by the team at DBE:
- Saluting Chris Sherman, a search industry pioneer. He announced on February 18 he was leaving Search Engine Land at the end of the SMX West Conference in San Diego and hasn’t yet shared what he’ll be up to next. We hope it’s all things good, he’s a good guy to whom the industry owes a great deal. For now, thanks and best wishes, Chris.
- How to make those video conference calls smoother, especially when you’re working from home via the Wire Cutter. And thanks for sharing this Lynne Goldman.
- Do you miss seeing posts chronologically in Instagram? Umm, seems like you aren’t alone…testing’s been spotted to give you a newest first view. Fingers crossed.
- Guess who has taken over Facebook among top 50 brand profiles and audience size? We’ll give you an “insta” to think about it. That’s right, it’s Instagram. No surprise it’s all in the family still. What is surprising is that research found that brand engagement on both Instagram and Facebook dropped during the holiday season. Could it be ad fatigue?
- Here’s a flip on the pay-to-play model – Google is apparently talking with publishers to pay them to include their content in a new news product. BTW, Google is already licensing audio news from publishers like The Associated Press, PBS, CNN, WYNC and a bunch of local radio stations. Read all about it in this Verge
- Speaking of industry changes, what’s up with SEMPO (Search Engine Marketing Professionals Organization)? Well, it was absorbed by the Digital Analytics Association and you can read all about that here.
Do Good Spotlight: Food and Water Watch
Have you heard of Food and Water Watch? Well, according to Charity Watch its amazing record has earned it an A rating. Their mission is to keep our food and water healthy. Here’s a bit about them from their website: “Food & Water Watch mobilizes regular people to build political power to move bold & uncompromised solutions to the most pressing food, water, and climate problems of our time. We work to protect people’s health, communities, and democracy from the growing destructive power of the most powerful economic interests.” Here’s where you can learn more. @foodandwater #ClimateChange #environment #ProtectOurResources
I hope these briefs were interesting. So, what are you doing with day 29 this month? Hope it’s something fun! Enjoy the rest of the week ‘til then.