This week’s What’s Hot Wednesday for Marketers is quite varied. We’ve got stories on influencer marketing, e-com conversions, those Super Bowl ads (yes, we’re not done yet), what’s to become of DoubleClick, Amazon’s very good year, and our Do Good Spotlight is on Direct Relief. Here you go:
- Entrepreneur has tips on “How to Spot A Fake Influencer” in this article that may be of use if you want to do more with influencers.
- What’s a good ecommerce conversion rate? This from Practical Ecommerce looks at basic ecommerce conversion types and provides ranges for conversion performance. One interesting note: higher numbers of pageviews and longer time on site metrics don’t necessarily correlate with conversions. In fact, fewer pageviews and shorter visits may be positive indicators of providing better user experiences and stronger call-to-action landing pages.
- You know the Kansas City Chiefs won the Super Bowl but do you know who won the Super Ad Bowl (other than Fox with a record estimated $435 million in ad revenue)? Was it Jeep, Doritos, Google or Hyundai? Do you even remember their commercials a week and a half later? The NYTimes has this recap.
- Acquisitions have always been a part of Google’s growth strategy. However, this Bloomberg opinion piece suggests Alphabet (Google’s parent) might be smart in considering divesting its $22 billion DoubleClick ad operation to avoid worsening regulatory action on the third-party cookie and antitrust fronts.
- Was 2019 good for Amazon’s advertising program? Ummm, yeah…40% increase in 2019 with 4Q revenue racing past $4 billion for the first time. Oh, there’s more…here you go.
Do Good Spotlight: Direct Relief
We were looking for a do-good organization to feature this week and were surprised that we hadn’t heard of this one before, despite its excellent reputation. Direct Relief believes healthy people make a better world and they are committed to providing doctors and nurses in the U.S. and around the globe with the life-saving medicines and equipment they need to help people who are suffering. We learned about them on Charity Navigator: they are on that organization’s “10 of the Best Charities Everyone’s Heard of” and yet we hadn’t heard of them ourselves! We were blown away by their successes and financial responsibility and just had to donate to help them continue the great work they are doing. Would you consider doing the same?
Let me know what you thought of this week’s issue and feel free to suggest stories and/or charities for us to include next time. Have a great rest of this week!