I hope you had a wonderful Thanksgiving and are enjoying the holiday season. The snowy Monday certainly got me in the spirit. We’ve got 3 briefs, our Do Good Spotlight, and news about a new suite of services that may be of real value to you and others in your network. Read on:

First, the Briefs:

• Here’s a post on SEMrush’s blog about integrating SEO and PPC data to improve organic results (and vice versa). If you look past the promotional aspects about their products, you’ll find good tactical reminders about leveraging organic and paid keywords for branded competitive campaigns and improvements in local search results.
• MarketingCharts created this graphic (and article) from a Content Marketing Institute report on B2B Content Marketing Priorities for 2020. Top priorities include improving audience conversions and content distribution.
• Are you surprised that 63% of consumers don’t understand how paid search engine rankings work? In this piece from Search Engine Journal, Matt Southern talks about research from BrandVerity that shows just that…and more. Find out what others are missing and thinking.

Next: Do Good Spotlight: The Bayard Rustin Center for Social Justice

This organization is right in Princeton, and we’ve experienced firsthand their commitment to building a community from diverse communities. The Bayard Rustin Center for Social Justice is a community activist center, educational enclave, and safe space for LGBTQIA kids, their families, and those who are part of the larger community. We donated and you can too.

News: New AII (Assess/Identify/Improve) Consulting from DBE

I want to let you know about a new suite of services we’re offering that may be of interest to you and other marketing decision makers in your network. If you or your colleagues have concerns about the results you’re getting from search engine and social media marketing investments, our new services may be of value.

DBE has developed and proven out through testing over the last year a systematized methodology to quickly and thoroughly evaluate a brand’s performance in the organic and/or paid search engine and social media channels. The process is structured yet customized to the individual client company and identifies issues and opportunities for improving results from SEO, PPC, Display, Paid Social, organic social, Google Analytics, and related channels. Better still, among the program deliverables are detailed recommendations and specific implementation guidelines that can be implemented by the existing teams, no resource changes required. And, if the uncovered issues and opportunities warrant resource changes, DBE can step in to make them or manage the search for new resources, i.e., conduct an agency search or assist your HR and hiring teams in vetting new hires or contractor talent.

If this sounds like something that would be of interest to you or another marketer you know, connect with me. I can walk through our process and its benefits and introduce you/them to a few references whose marketing programs have been quantifiably improved thanks to DBE’s new AII initiatives.

Thanks and have a great rest of the week!