It’s really and truly Thanksgiving this week! Family, food, and fun!
This week’s What’s Hot Wednesday covers a lot of ground with three stories we are exploring further. And while we featured them very recently, we’re re-shining the spotlight on the Trenton Area Soup Kitchen as we kick-off the holiday season.
- Now we can see even deeper into what makes ads perform on Google. From Search Engine Land: “the signals shown might include device type, location, day of week, time of day, keywords, remarketing and Customer Match lists and potentially some other signals. You might also see combinations of signals such as time and keyword. Signals in red are less likely to convert in that strategy, while signals in green are more likely to convert.”
Do Good Spotlight: Trenton Area Soup Kitchen
“On a cold day in January of 1982, sixty hungry people gathered for the free meal in the basement of a Trenton church. By the end of that year, more than 40,000 meals had been served. No one knew there were so many hungry people in Trenton.” The rest is a beautiful and evolving story…
Rating 4 out of 4 stars with Charity Navigator, we love the good works of the Trenton Area Soup Kitchen. You can donate on the website and here’s how to follow and share their story with your friends:
- It’s political: “Google on 11/20/19 said it will limit the categories in audience targeting for election ads to age, gender, and general location such as postal ZIP codes across its platforms including Search, YouTube, and the Display network that support publishing partners.” This is helping Google’s policies to better align with those of other media. Here’s more from MediaPost.
- Yes, it’s the holiday season, and that means it’s time to site and cite marketing predictions. Here’s a rundown from eMarketer via Business Insider.
- Sixty percent (60%) of people listening to podcasts on average 5 hours a week or more (“super listeners”) note they appreciate advertiser support. That’s good news for advertisers leveraging this power channel. Click here for more good info on your marketing planning.
Everyone at DBE wishes you, your family, and friends a wonderful Thanksgiving and start to the December holiday season. Enjoy it all!