Here’s the digital marketing news we’re talking about this week at DBE, but first, our Do Good Spotlight:
Do Good Spotlight: Wounded Warrior Project
It seems only fitting this week our Do Good Spotlight focuses on an organization that does a world of good for veterans: The Wounded Warrior Project. Veterans and service members who incurred a physical or mental injury, illness, or wound while serving in the military on or after September 11, 2001 are the focus of this organization’s support. You can learn more about The Wounded Warrior project, the great work they do, and how to donate here. And as always, when we shine our spotlight on a not-for-profit doing good, we donated to this cause.
And this week’s buzz-worthy briefs:
- From Smart Insights, this article titled “Why A Digital Strategy Is A Customer Strategy” is a good reminder to start with the customer end in mind (to paraphrase one of Stephen Covey’s Seven Habits”).
- Here is an article from Marketing Charts on how email click and open rates continue to decline. It includes a related stat (and link to a separate chart) on how consumers feel that only around 1 in 4 emails are interesting enough to open (Ironic since you opened this email—thanks!).
- From Search Engine Land, Google is rolling out Google Search Console speed reports for all users now after 6+ months of testing.
- And last but not least: the FTC has issued its “Disclosures 101 for Social Media Influencers” guide to inform influencers on how and when they are required to disclose sponsorships to their followers to comply with federal law.
We hope you enjoyed this week’s briefing.