I hope you your week is going well and that you have good plans for Halloween and the weekend coming up. In the meantime, our Do Good Spotlight is on Rocking the Boat, and here are stories our team found share worthy this week:
- This one is big news: Facebook has opened search ads to all advertisers now. Whoo-hoo! Currently only on mobile, not desktops. As Facebook’s ad inventory becomes even more saturated, new ad placement options — such as search — lets advertisers run their ads in areas of the platform not yet overrun with competitor advertising (for now).
- MarketingCharts has data on social media usage by generation – not a lot of surprises here but interesting to see how Gen Z and Boomers are at opposite ends in terms of sharing pictures and updates (Boomers) and hanging out/chatting with friends (GenZ).
- Looking to improve something? Try asking for advice rather than feedback.
Do Good Spotlight on: Rocking the Boat
Suggested by Jennifer Hayoun Spectrum Science: Rocking the Boat, a not-for-profit empowering young people from the South Bronx to develop self-confidence, set ambitious goals, and gain the skills necessary to achieve them. Students work together to build wooden boats, learn to row and sail, and restore local urban waterways, revitalizing their community while creating better lives for themselves. “Kids don’t just build boats, boats build kids.”
Rocking the Boat is committed to helping its participants: stay in high school until they graduate or receive an equivalency diploma; enroll in college or trade school and be prepared academically and emotionally to succeed there; develop technical skills such as sailing, boat handling, navigating, chart reading, carpentry, sample collection and testing, scientific observation, and recording data, all of which reinforce STEM concepts and put them into a practical context; and develop soft skills such as leadership, communication, teamwork, problem solving, and critical thinking. We donated and you can too.
- In next week’s briefing we’ll share perspectives on Google’s latest update, BERT (Bidirectional Encoder Representations from Transformers). It’s big and will affect an estimated 10% of searches. It’s good, it will continue to help Google understand what people intend by their search queries.
I hope this week’s issue helps the marketer in you. Enjoy the rest of the week!