In this week’s What’s Hot Wednesday for Marketers we’re sharing two articles that go beyond marketing and take a peek at how business in general is being affected by AI and automation. And there’s an article from Econsultancy about tension between clients and agencies when it comes to ad buys that runs counter to the experiences our clients and DBE have with each other. Our Do Good Spotlight this week is on Girl Up.
Here you go:
- In this piece from Wired, six science fiction writers envision the future of work.
- This Harvard Business Review article talks about how AI and automation are affecting jobs. What can you do to better manage your career as technology advances?
Do Good Spotlight: Girl Up
This 9-year old non-profit advocates for women around the world—including the US.
Girl Up works for gender equality and education. We donated and you can too.
- Is advertising an investment or an expense? Some harsh perspectives and criticisms on the client and agency sides in this survey review from eConsultancy. Much of what’s detailed here is exactly why DBE was designed to avoid. We don’t take media commissions, and our teams are run by seasoned professionals. We take work-life balance very seriously here and keep our team members refreshed so we produce great work with results for each client that consistently outperform their industry averages. We’re ahead of the curve on correcting business models that are outdated in the advertising industry. If you want to talk about how DBE is doing this across the board for our clients and their brands or if you know someone who could use our expertise and strategic counsel, let us know.