What’s Hot Wednesday for Marketers this week:
- Good news for SEO’s like us! Google is allowing webmasters more control over what shows in its natural listings for our websites with snippet controls.
- Gartner is high on “Visual Search” as an emerging technology. If you don’t know what “Visual Search” is, now is a good time to start learning. This article from Media Post has a good net/net definition: “Visual Search is the ability to initiate a search query using an image captured by the camera lens on a mobile device.” And here’s the rest of the article, a good read with more about what Gartner considers “hot”.
Do Good Spotlight: Dress for Success
In keeping with the spirit of this week’s What’s Hot Wednesday, we’re supporting Dress for Success, helping women dress for their interviews and new jobs. Dress for Success is an international not-for-profit organization that empowers women to achieve economic independence by providing a network of support, professional attire, and the development tools to help women thrive in work and in life.
Since starting operations in 1997, Dress for Success has expanded to more than 150 cities in 30 countries and has helped more than one million women work towards self-sufficiency. We’ve donated clothing in the past—this week we made a cash donation and encourage you to consider supporting this great organization in any way you can.
- Speaking of customer journey, here’s a Marketing Charts chart and article using CMO Survey data on the biggest customer experience challenges that includes more than a few customer journey-related challenges and a lack of confidence in their CX capabilities vs. competitors.
- Lastly, here’s a blog post on marketing trends for 2020 (too soon?) from Smart Insights – a UK based resource for “providing marketing professionals with the best source of practical know-how to take advantage of the opportunities of digital marketing.”
Before I go, can I ask a favor? Each week we feature an organization in our “Do Good Spotlight” and if it’s a non-profit, we donate to it too. If you have a favorite not-for-profit that you’d like us to feature-and donate to–please tell me. If we include it in an upcoming issue, we’ll give you a shout out when we do. Thanks!