It’s Wednesday and that means it’s time for What’s Hot Wednesday for Marketers, our weekly e-briefing to help keep you abreast of the changing digital marketing options available for your company and brands.
- Is it time to investigate podcast advertising for your business? 60% of podcast listeners (and that number is growing daily) say they check out products and services after hearing a podcast ad. I’m listening…
- Meanwhile, back on the search engines…Rand Fishkin’s new company, SparkToro, has data that says 50% of Google searches end without a click to other content. DBE crafts our ads to get the click thrus where and when they count and our CTR consistently outperforms WordStream data industry by industry. Still, we thought you’d be interested in the report and this quote from Rand: “Rich information appearing in Google’s results may be, like billboard ads or press mentions, harder to track than website traffic, but it’s still exposing your brand name to an audience, building familiarity, and sharing information. In my opinion, the brands that find ways to benefit from that type of SERP exposure, even without a click, will be the ones who win at this new form of on-SERP SEO.” With that, we agree.
Do Good Spotlight on: HiTOPS
HiTOPS provides positive, non-judgmental, accurate, affirming programs and services in welcoming, fun, affirming spaces for young people of all identities, and the people who work with, and care for them. Their programs and services are designed, delivered, and evaluated through a youth-informed lens. Learn more about HiTOPS, the work they do, and consider donating like we did.
- Our team came across this tutorial from Think with Google about multitasking and how it can take 25 minutes to resume a task after being interrupted. Here’s “Rethink Productivity: How Doing Less Can Help You Achieve More“