How is your August so far? We’re having a blast here at DBE. We’re pleased to be onboarding two new clients: EBN Ventures and MedaCube.com and are excited to begin our work together helping them to connect with the consumers who need them.
In this week’s What’s Hot Wednesday for Marketers, we’ve got stories on how the big 4 digital ad platforms performed last quarter, best practices for guiding the B2B customer journey, considerations for digital dashboards (and why you should care), and a Chrome update that makes getting around paywalls easier. Plus, this week’s Do Good Spotlight is on the National Multiple Sclerosis Society’s bike ride that our friend and fellow marketer, Audrey Sudran, rides in every year. We’re supporting her and giving a shout out to the MS Society too.
- This is a solid recap of 2nd quarter revenue for the major players in the digital ad space: Facebook, Google, Twitter, and Amazon. It’s from eMarketer and as expected, there are some simple and effective charts that tell the stories in a snapshot.
- Here’s some cool info from Marketing Charts on Top B2B Sales Practices that boil down having deeply interconnected, customer-centric marketing and sales touchpoints to facilitate positive interactions with prospects throughout customer journey.
Do Good Spotlight: National MS Society
Multiple sclerosis (MS) is a debilitating disease that involves an immune-mediated process in which an abnormal response of the body’s immune system is directed against the central nervous system (CNS). The CNS is made up of the brain, spinal cord and optic nerves.
Each year Audrey Sudran and countless others combat the disease by participating in and donating to The MS Bike Ride. You can show your support by either signing up as a rider (Team Audrey/Captain: Harris Targovnik) or by making a contribution. (We made a contribution!) You can find more information here.
- This from Econsultancy talks about digital dashboards and raises challenges inherent with them, along with points to consider.
- The writer says this news is getting mixed reviews. As someone who spent her early career helping pioneer online media, I’m not a fan of tools that circumvent paywalls, just like I’m all for artists and other producers getting paid for their work. There, I said it. Here’s the story.
- Just one more: we love this list of podcasts for creative professionals from Inc. We’re a bit biased because Grammar Girl is one of Macmillan’s podcasts overseen by my pal Kathy Doyle, but I would love this list anyway because the entries are all top notch. Which ones do you think you’ll add to your listening list?
I hope this week’s items were helpful to you. Please let me know if there’s anything you want to talk about. In particular, we’ve been doing a lot with Google Tag Manager and creating dashboards for our clients with Google Data Studio, so if you want to explore how those can work for you, let me know.