I hope you’re having a great week. I’m getting a lot done and feeling very productive, and sneaking in some sunshine too. We’ve got 3+ stories on the world of digital marketing plus our Do Good Spotlight focuses on an organization that’s a little different from the big ones we usually feature…
- Here’s an article on 5 factors defining CMO success today – bottom line is to prove improvement on the bottom line. Not too hard, right?
- It’s the never-ending story of Facebook getting in trouble, this time with the FTC. Here’s an excellent summary of the situation and penalties for Facebook. In addition to the $5B fine, Facebook accept expanded oversight of its practices regarding protecting consumers’ privacy — including certifications of privacy protection steps by CEO Mark Zuckerberg himself. We hope these steps can help instill confidence and trust in Facebook and provide the beginning steps towards the governance it never had and never expected to be called on to enact.
Do Good Spotlight: Crayons to Classrooms
Usually we spotlight national or international charities, or sometimes one local to our NJ HQ. Today’s spotlight is on a very local charity based in Dayton, Ohio, serving the needs of 100 schools and their teachers in the surrounding areas of the state. Founded in 2006, Crayons to Classrooms helps enhance readiness to learn of all students in the Greater Dayton, Ohio region by providing them school supplies that are essential to academic success—at no cost to the students’ teachers, schools, or families.
We first learned about Crayons to Classrooms on Charity Navigator. They have outstanding ratings across the board and have earned a GuideStar’s Platinum Seal of Transparency by voluntarily sharing the measures of progress and results they use to pursue their mission. You know we donate to the not-for-profits we feature here, so we happily donated to Crayons to Classrooms to help them get the new school year off to a great start.
How about you? And are there not-for-profits you’d like us to feature here in coming weeks? Please share.
- Two for one: two articles from Search Engine Land about market share and revenue slow downs and accelerations. Google slowed, Bing gained, Yahoo helped Bing. Here you go:
Thanks for reading this Week’s What’s Hot Wednesday for Marketers. If you’ve got ideas for stories or do gooders to cover, please let me know.