I hope the 100° plus temps are behind us and that the rest of the month brings lots of outdoors fun. In the meantime, we’ve got this week’s What’s Hot Wednesday for Marketers for you:
- Microsoft’s babies aren’t growing according to this article from Search Engine Land. Both LinkedIn and Bing Ads—or should I say Microsoft Advertising(?)–have slowed for the 3rd straight quarter. What does it mean for B2B marketers in particular?
- The shaving category goes gender-neutral with an available-on-Amazon-only product, the Made For YOU by Bic. (This from the people who brought us the pink pen back in 2012. Seems they’ve learned a thing or two since then.) This piece from MediaPost is an interesting take on the world of gender-neutral marketing, has interesting stats on how generations differ in personally knowing people who use gender-neutral pronouns, and has a neat plot twist in the recognition that here is a traditional brand disrupting the market disrupters in its category. Enjoy!
Do Good Spotlight: Heifer International
We love Heifer International because it works with communities to strengthen local economies through agricultural investments in them. You can learn more about them here, and yes, we happily donated to Heifer as we do to all of the organizations we feature in our What’s Hot Wednesday briefings.
- Ever wonder how many changes Google makes to its search platform in a year? 3,200 according to this MediaPost article.
- Citing research in the 2019 USC Annenberg Global Communications Report, William J. Comcowich founder and former CEO of CyberAlert LLC, posts on Ragan’s blog that earned media is on its way out. Good, fast read with–you know we love ‘em—statistics. What do you think?
Well that’s it for this week. Stay cool!