I hope you had wonderful 4th of July and that the rest of the weekend was great too. Ours were filled with family, friends, and fun, what more can we ask for?
Here’s this week’s What’s Hot Wednesday for Marketers:
- We’re big fans of Zoom here at DBE, so we wanted to share this story for those of you using it with a Mac: you may want to change your settings. Zoom says the risk is low and to their knowledge hasn’t been exploited, but hey, who wants to take chances?
- Here’s a good one from McKinsey on The Future of Personalization. A recent McKinsey survey of senior marketing leaders found only 15% of CMOs believe their company is on the right track with personalization. The article focuses on three major shifts ahead, including “Empathy will scale”.
Do Good Spotlight: NPR
This week our Do Good Spotlight is on National Public Radio (NPR), an independent, nonprofit media organization that was founded on a mission to create a more informed public. Every day, NPR connects with millions of Americans on the air, online, and in person to explore the news, ideas, and what it means to be human. Through its network of member stations, NPR makes local stories national, national stories local, and global stories personal. You can listen/read/connect via radio, smart speakers, npr.org, social media, live events, NPR apps, and podcasts. And as always, we donated to our spotlighted organization and encourage you to consider supporting them too.
- This is a great article from ClickZ on Internet Advertising Bureau’s (IAB) new “nutrition label” designed to foster disclosure and transparency among advertisers. “With the European Union’s General Data Protection Regulation (GDPR)and California’s new privacy law breathing down the neck of every company collecting or using consumer data, the new standards are intended to lay down ‘minimum disclosure and transparency standards for any company that collects audience data for targeting, personalization or measurement of digital advertising.’”
I hope the rest of your week is great. Please reach out if you want to talk about any of these stories or anything else that has the marketer in wanting to “talk shop.”