Happy Summer! Now that it’s official, what’s making your summer sizzle?
Here are a few articles that got the DBE team’s attention this week. And we’re talking about Kiva and how cool it is to support other businesses on their journey to success. Here’s this week’s What’s Hot Wednesday for Marketers:
- By now you’ve heard about Facebook’s foray into starting their own country? Ha! Just kidding. They’re on the crypto currency train with their new money, Libra. Here are several good articles on what’s going on and what it could mean:
Do Good Spotlight: Kiva
If you’ve seen my LinkedIn posts, you’ll know I was very excited to receive a gift certificate of $100 as a thank you from someone I’d helped. But this was no ordinary gift certificate. It was a pre-paid “loan voucher” that enabled me to loan other businesses $100, in $25 increments, to help them achieve their goals. I “donated” my loans to a mix of small businesses. This was such a wonderful gift I wanted to share it in this week’s Do Good Spotlight. Do you know someone who would appreciate the gift of helping another business with a micro loan? Learn more here at Kiva. I was so happy with this, I made an extra donation to Kiva to support them.
- Here’s more on those changes we shared a few weeks back about Instagram’s new option putting influencers consumers don’t follow in their streams. Good details from eMarketer
- US consumers are spending more time on mobile devices than watching TV. Read more from MediaPost quoting an eMarketer report
- And also from MediaPost, data showing Millennial audiences prefer video gaming subscriptions to pay TV
I hope this week’s briefing was helpful. Please let me know how things are going and if there’s anything DBE can be helping you with.