How’s your week going? Mine has been extra productive, so I’m very happy.
Here are a few of the news and information stories the DBE team and I have come across over the last week that may be of interest to you:
- Is ad fraud a growing, shrinking, or morphing problem? According to this article from Media Post it depends on who you listen to. “There is currently no one way to detect whether an ad impression is fraudulent or not, and anti-fraud vendors rely on different methodologies and verification technologies for their work. Depending on what methodology is used, a vendor may say an ad impression is fraudulent or they may not. Firms also use technologies proprietary to them, and no identical results are being produced across the industry.” The article shares top-line results from studies by White Ops, the ANA, and Juniper.
- We liked another post from eMarketer this week. This one is on upcoming changes to Instagram’s sponsored content feed that now allows ads from influencers to show in your feed even if you’re not following them. Pros and cons from Gil Eyal, CEO of influencer marketing platform HYPR, and Daniel Schotland, COO of influencer platform Linqia.
Do Good Spotlight on: GoFundMe.com
Are you familiar with GoFundMe.com? it’s a platform that allows people to raise money for all kinds of causes. Many people assume the platform takes a percentage of money raised, but that’s not true. The platform is free to use and takes no money from the people using it to raise funds. It can be used to raise money for individuals, charities, and causes. Here’s an example of a GoFundMe campaign for Joe Kochberg, a member of the digital marketing community who has fallen ill and whose family is using GoFundMe to cover medical expenses. We donated this week to Joe’s family as part of our Do Good Spotlight support. And you can donate to GoFundMe itself to help it keep doing good. We donated to that too.
- Wondering how much Facebook, Google, and Amazon control online advertising? Here’s a nifty chart from Business Insider nestled in a short article.
I hope this brief was helpful to you. Let me know if there’s anything you want to discuss or if this sparked some new ideas you want to bat around.