What’s hot in digital marketing this week? These are the topics the team at DBE is talking about:
- New ad options from Google…in response to 70% of users indicating to Google they are very interested in coming across new content without active effort, Google is launching two new ad types: Discovery and Gallery. Lots of detail here from ClickZ
- In an interesting article on Marketing Charts, we found this particular stat very intriguing… what do you think? “A closer look at the distribution of ad spend by format shows that the leading areas differ by device. Search is the leading format on desktops, with a 48% share of all spending. By contrast, display is the leader on mobile, accounting for more than half (51%) of all revenues. Banner ads, in particular, are a much greater player on mobile than desktop, representing 36% of spend on mobile devices against just 23% on desktops.” Here’s the rest of the article, lots of presentation-helpful numbers.
Do Good Spotlight: PSS
Are you familiar with PSS (Presbyterian Senior Services)? It’s a multi-service not-for-profit agency dedicated to strengthening the capacity of older New Yorkers, their families and, communities to thrive. You can learn more about their passion for their mission and we made a donation to them this week to demonstrate our support.
- Google announced 3 New Bidding Strategies: last week Google announced new bidding strategies that DBE will be testing with our clients. Here’s the brief, and we’ll be talking with clients and partners about these as we roll forward. Oh and then there is the news about “value rules” as an additional new feature.
I hope this briefing was helpful; please let me know if you want to explore any of these further…