Oh, it’s been a busy week already! Here’s what we’re talking about at DBE besides that Starbucks mug in Winterfell…
- This story broke last week and we’ve been talking about how this will affect advertisers: Facebook, in a move to combat user privacy issues, is changing its interface (your desktop, mobile, and tablets should all have the new, more white background view) and increasing the emphasis of Groups rather than the news feed. Think of it as a community festival where you can still talk with anyone, but you’re likely to gravitate towards clusters of people (Facebook Groups) that you already know or want to hang with. The big question for marketers is will we be able to serve ads in these Groups? Right now we can’t—we can serve right-hand rail ads on desktops but otherwise Groups are closed to advertisers. Yet, we cannot imagine (and we’re paid to imagine) that Facebook will curtail its drive to become the biggest ad platform on the planet… so stay tuned. BTW, what do you think of the new interface? Does it feel that different?
- According to The Wall Street Journal, reported on May 6, Google announced a move that could help its bottom line while hurting other advertiser networks. Google’s Chrome browser will allow users to block cookies, as Safari and Firefox already do. While this will make it harder for other advertiser platforms to track user activities to serve ads, Google Chrome will still get the data need to serve Google’s advertisers’ ads. Unfair advantage or privacy move? We’re sure there will be much more talk about this going forward. Here’s a link to the WSJ story: and if you don’t have a WSJ subscription, see a summary article here.
Do Good Spotlight: Boys Town
This is the organization my dad contributed to throughout his short lifetime, and his support of this and other charitable works greatly influenced me as a child and taught me to support those who are doing good, wherever you may find them.
Founded by Father Edward Flanagan in 1917, Boys Town is nearly 100 years strong. Through a continuum of family services, the nonprofit, nonsectarian organization provides the right services at the right time based on a child’s or family’s needs. Boys Town offers children and families services in their own homes, or, when necessary, family-like out-of-home services to children. Boys Town works with communities and schools in order to meet the growing and more diverse needs of today’s children and families. The nonprofit touches the lives of more than 2 million people each year. They score 90.45 on Charity Navigator.
- Spotify is testing interactive audio ads: according to this Media Post story, Spotify Studios started testing the interactive voice ads last week with Unilever’s Axe brand, promoting the original podcast “Stay Free: The Story of The Clash.” What are you doing with voice search, podcasts, and other audio marketing? Let’s brainstorm to see if there’s more that we could be doing together.
I hope you enjoyed this briefing. Please let me know ideas you have for improving What’s Hot Wednesday for you and your team.