This week’s What’s Hot Wednesday for Marketers brings you new thinking on “design thinking,” survey results on preferences for ad supported OTT, Pinterest’s IPO news, and our Do Good Spotlight on The National Center for Missing and Exploited Children.
- Are you familiar with “design thinking?” This article by Steve Prokesch and Gardiner Morse for Harvard Business Review borrows examples from health care organizations using design thinking to improve their approach to patient care. We think much of this applies to how we marketers shape our customer journeys online and offline too. Here’s the article, let us know what you think.
- Putting on your consumer hat, how do you feel about ad-supported OTT? Want to know what others think? A poll commissioned by the programmatic ad exchange OpenX, and connected by The Harris Poll, found 70% of respondents would approve of a lower-cost tier for Netflix that was ad-supported. And 54% said they preferred a cheaper or free service that was supported by ads, compared to a more expensive ad-free service. Lots more in the article, check it out.
Do Good Spotlight on: The National Center for Missing and Exploited Children
The National Center for Missing & Exploited Children is a private, non-profit 501(c)(3) corporation whose mission is to help find missing children, reduce child sexual exploitation, and prevent child victimization. NCMEC works with families, victims, private industry, law enforcement, and the public to assist with preventing child abductions, recovering missing children, and providing services to deter and combat child sexual exploitation. I’ve been a long-time supporter of NCMEC and am happy to give them a big shout out today.
- In case you missed it, Pinterest went public last week. We’d love to see them invest in improving their ad offerings and the communications around them. It’s not enough to offer advertising, we want to see consistency so we can better plan and measure success on this platform. We’re cheering for you, Pinterest and congrats on the IPO!
I hope you enjoyed this week’s briefing. Please reach out if you’d like to talk about any of these stories, NCMEC, or anything else on your radar.