No doubt about it, spring has sprung! Here’s to a great rest of the week. We hope this week’s briefings spark new ideas, and perhaps you’ll find inspiration in this week’s Do Good Spotlight organization, The Trenton Area Soup Kitchen…
- We found this really great piece on effective vs efficient vs creative via SoDA (The Digital Society) e-newsletter and we couldn’t wait to share it with you. Rory Sutherland from Ogilvy debates the current focus on martech and how the emphasis on the numbers in the pursuit of marketing success misses the value of true creativity and innovation. Quote after quote, insight after insight, this piece is brilliant. Let’s talk after you’ve had a chance to look at this, I’d like to know what you think of it.
Do Good Spotlight: Trenton Area Soup Kitchen (TASK)
Providing more than 3,000 free meals to those in need each week, The Trenton Area Soup Kitchen or TASK as it’s affectionately known by its stakeholders, is a private, non-sectarian, charitable organization. TASK depends almost entirely on the help of dedicated volunteers and generous financial support from individuals, churches, local businesses and community organizations. And once again, our Do Good Spotlight organization earns 4 stars from Charity Navigator, so you know your donations are going to the right people. To learn more, visit http://www.trentonsoupkitchen.org
- The frustrations with social media are many. But what to do about it? Lush UK has announced its game plan: it’s walking away from social media. Tired of chasing algorithms and seeing diminishing returns on investments in organic social, the big cosmetics player is making what some consider a bold move and others are calling a big mistake. Read the details here on Marketing Land and let me know if you want to talk through how this affects your business strategy on social.
- We thought you might find this trend analysis piece interesting. It talks about the movement of owning a brand’s digital experience from marketing and IT to “digital experience teams.” What’s driving this reorganization of responsibility for the customer experience and how does your company’s approach compare? Read about this here via Marketing Dive.
Please let me know if you want to talk about any of these stories, and have a great rest of the week!