This week’s What’s Hot Wednesday for Marketers covers an array of items we are talking about that we think you will want on your radar too:
Well, last week we reported that Google was trying to be good. This week we’re sharing the announcement they’ve scrapped their AI ethics committee a week after announcing its launch. Reasons? Employees complained about a controversial committee member and Google said it couldn’t operate the group as envisioned. Back to the drawing board on this one… and read the full story from CNN.
- One of our team members presented to the rest about a beta test Google has enabled for tracking brick and mortar visits generated by ads. They’re calling it “Store Visits,” it works for organizations running Google Ads that have physical locations they are trying to drive visits to. Think restaurant, doctor’s office, etc. It requires Google Analytics, Google Ads, and Google My Business interlinking. We’re testing it with a few of our clients. We’ll share more after our initial tests but read about it conceptually here.
Doing Good Spotlight: Boys and Girls Club of Trenton and Mercer County
April 8-12 is National Boys & Girls Club Week – a time to champion America’s disadvantaged youth with a focus on safer childhoods, equity & inclusion, education, career readiness and health & wellness programs.
The Boys & Girls Club of Trenton and Mercer County services thousands of youth with critical after-school and summer programs. 100% of its teens graduate high school (versus 50% of their peers), with the vast majority completing post-secondary education too. Learn more here. And the B&G Clubs of Trenton and Mercer County has earned a 4-star Charity Navigator.
- Good coverage of Bing’s launch of “action extensions” in ads by Ginny Marvin in Search Engine Land. The action extensions feature one of 70 pre-defined call-to-actions and are designed to drive more business actions for advertisers.
- And from CNBC, news about voice search and HIPAA at Amazon Alexa. The future is now.
We hope these stories spark new thinking for you like they did for us. Please let me know if you’d like to hop on a call to discuss how they can apply to your business.