Wow, look at us half-way through the first week of April!
This week’s briefing includes an article chock full of stats on the rise of #ad and other hashtags connoting sponsored content on Instagram; tips on increasing conversions on Google; and Google’s latest attempt to “do good.” And speaking of doing good, this week’s spotlight is on the Après Group—they are dedicated to connecting women returning to the workforce with companies that want to hire them.
- Michael Feeley covers sponsored posts and influencer marketing stats for The Drum. Transparency, influencer marketing and why they matter to your brand.
- Ann Smarty for Search Engine Watch provides good ideas for increasing conversions.
Doing Good Spotlight: The Après Group
The Après Group was founded by Jennifer Gefsky and Niccole Kroll to help connect women returning to the workforce with companies who are hiring and eager to bring them on board. Après provides connection, education, and encouragement to women across the US and support for companies wanting to hire from this highly desirable talent pool. Learn more here.
- Google is trying to be good (remember when it promised to do no evil?). On March 26 Google’s Senior Vice President of Global Affairs, Kent Walker, shared info about its new external advisory board created to help monitor the company’s use of artificial intelligence for ways in which it may violate ethical principles Google laid out last summer. The board is comprised of experts on a wide-ranging series of subjects, including mathematics, computer science, engineering, philosophy, public policy, psychology, and even foreign policy. Here’s more as reported by Nick Salt for The Verge.