How is your week going? Ours is great at this half-way point!
Shares this week are from CMO, Marketing Charts, and Media Post. And we’ve added a new feature, spotlighting a not-for-profit for your consideration as an organization to support. Our debut organization is Room to Read.
Here’s this week’s What’s Hot Wednesday for Marketers:
- CMO asked women leaders for the best advice they were ever given. Here’s the article, including Dr. Rosina Racioppi of Women Unlimited.
- This from Marketing Charts shows how CMOs are using AI for marketing. Are you surprised Content Personalization is tied at #1 with Predictive Analytics at 56.5% while Programmatic Advertising and Media Buying was further down on the list at 38.3%? We were…
Charitable Organization Spotlight on: Room to Read
Room to Read is dedicated to helping improve lives around the world by ensuring young children are taught to read and that girls stay in school through high school. Keeping girls in school improves their lives and those in their communities. Room to Read scores an impressive 92.92 (out of 100) on Charity Navigator’s scale. To learn more about Room to Read, its founder John Wood, and the global volunteers that bring his vision to life every day, visit https://www.roomtoread.org/. And if you have questions, reach out to NJ chapter lead Nicole Smith here: firstname.lastname@example.org
- And Bing (you know, that other search engine) recently made a few announcements including that “within the next two month, Bing will release Campaign Experiments, which functions like a place to test new features and methods and Campaign Level Associations for audience targeting, to manage targeting and inclusion associations at a campaign level and not just at the ad-group level.”There’s a lot more packed into this article from MediaPost that has the DBE team buzzing.
That’s this week’s briefing…what’s on your mind?