This week the team is talking about a wide range of topics, with Facebook at the heart of several of them. Here’s what’s hot this Wednesday:
What happens to you when you stop using Facebook? A detailed story from The New York Times covers the results of the study. Net/Net, it’s a mixed bag.
Google is now testing paid search ads on Google Assistant. It’s another turn in the winding road of paid search’s morphing landscape. We anticipate this providing new opportunities for our clients and as a Google Premier Partner, we’ll be testing these new options as Google rolls them out to wider audiences. Read about it here.
Facebook again, this time an announcement that as of September, the ad platform is changing to provide fewer controls at the ad-set level. This means more work for marketers to control and maximize their programs, although more help from Facebook’s algorithm at the ad-set level itself. Here’s the story on Marketing Land.
And a fourth story this week, a post on Search Engine Watch by Jake Hundley suggesting using Facebook as another platform for local SEO. It’s an interesting take, let us know what you think.