This week’s What Hot Wednesday for marketers includes reminders about top level domains (TLDs), tips to talk about with us about paid search, and ways to leverage social media for your sales teams.
Oh, and there’s a link in the last section to take the Forrester/SEMPO (the Search Engine Marketing Professionals Organization) State of Search survey—participants receive the results when the study is published.
- Google began offering its own domains registration service in 2015. Now they’re helping developers register .dev domains with early access starting 2/19. Rethinking your TLD strategies? Here’s more from Google.
- Paid Search keeps getting more complex and strategies for best management practices continue to change rapidly as well. As a Google Premier Partner, DBE’s team stays abreast of the latest news and shares it with our clients. We thought this article was worth sharing too. It’s has some thought provoking strategies from a panel assembled by Search Engine Journal.
- Social Selling vs. Cold Calls? Here’s a smart article with how to help your salespeople better leverage social media marketing to reach prospects and convert them to customers.
- Finally, you may recall our VP of Strategy and Analytics, Marc Engelsman, is also the VP, Research for the SEMPO Board of Directors. SEMPO is partnering again with Forrester to field and analyze the 2019 State of Search and Talent Surveythat continues to explore search marketing as part of the larger digital marketing mix. As the survey title suggests, and as part of SEMPO’s initiative to help with the “war for talent” in our industry, this year’s survey includes expanded questions around hiring/retaining search talent. The survey is open to SEMPO members and non-SEMPO members alike and all participants in the survey will receive a complimentary copy of the report. Please take 10-15 minutes to take the survey now—it closes on Friday, 2/15/19.
I hope this issue got you thinking! Let us know if there’s anything you want to talk about with us.