Happy New Year and welcome to the latest issue of What’s Hot Wednesday for Marketers.
This week DBE is sharing articles about the top PPC stories of 2018, a new advertising offering from Spotify, and 5 ways to improve Instagram strategies for 2019.
PPC 2018: Year in Review
As we look back on the previous year, we reflect on the momentous shifts that occurred in PPC advertising. The most significant impacts on the paid search landscape had the common thread of more automation and machine learning that will have a lasting impact in the new year.
Find out the PPC highlights from last year: https://searchengineland.com/ppc-2018-the-changes-that-will-have-the-biggest-impact-on-advertisers-in-2019-309724
Spotify Offers Sponsored Playlists
Spotify has recently begun testing an advertising opportunity that will allow brands to sponsor its personalized “Discover Weekly” playlists. With over 200 million daily active users and millions of those who listen to the “Discover Weekly” playlists, the new ad format offers a tremendous opportunity for advertisers.
Click here to learn more about sponsored playlists from Spotify: https://marketingland.com/spotify-opens-personalized-discover-weekly-playlists-to-brand-sponsorships-254882
Instagram Ideas for 2019
Instagram is poised to become an even bigger focus for social media marketers in 2019 and an increasing number of brands will be looking to tap into its growing audience. With many ways to approach Instagram, each brand needs to develop its own strategy to make the most of the platform.
Find out the 5 Instagram experiments recommended for 2019: https://www.socialmediatoday.com/news/5-instagram-experiments-worth-trying-in-2019/545370/
We hope you enjoyed this week’s brief. Thank you for reading and feel free to reach out if you have anything you’d like to discuss!