Welcome to the latest issue of What’s Hot Wednesday for Marketers. We have some interesting information to share this week including what consumers are purchasing through voice assistants, the types of social media posts to avoid posting, and
e-commerce statistics that help inform marketing strategy.
Here’s what caught our attention this week:
What Consumers are Purchasing Through Voice Assistants
As voice assistants become more prevalent in US households, consumers are increasingly comfortable with making purchases through smart speakers. Nearly 55% of consumers report making a purchase through a voice assistant, with household items, apparel, and entertainment being the most popular categories.
Learn more about what people are buying using voice assistants: https://www.searchenginejournal.com/new-study-reveals-what-people-are-buying-through-voice-assistants/287277/
8 Types of Social Media Posts to Avoid Posting
When deciding what to share on social media, companies want content that engages followers. It’s important to identify the types of posts that annoy social media users to ensure your business avoids posting content that hurts instead of helps your brand. Some of these tips are no brainers, but a few are worth the read, e.g., #4.
Read more about the type of social media posts to avoid here: https://www.socialmediatoday.com/news/8-types-of-social-media-posts-that-your-business-should-avoid-infographic/545885/
19 E-Commerce Statistics That Inform Marketing Strategy
As a general rule, the more information you have on your customers, the better you can market your product. You need to know what consumers expect and look for when they are shopping online–to just to meet but to exceed those expectations. Here are some stats to help you better understand today’s consumers and their shopping habits to inform your marketing strategy: https://sleeknote.com/blog/e-commerce-statistics
We hope you enjoyed this week’s edition of What’s Hot Wednesday. Let us know if you’d like to talk about anything here or if you’ve got other marketing on your mind!