Welcome to the latest issue of What’s Hot Wednesday for Marketers.
This week we’re buzzing about YouTube’s original programming, Google’s new chat agent, and best practices on Instagram.
YouTube Original Content Will Be Ad-Supported
YouTube is switching gears and will now make its original productions free to view as opposed to being only available to YouTube Premium subscribers. YouTube originals will now be ad-supported as the company tries to reach a wider audience to compete with Netflix and Amazon in the video-on-demand space.
Read more about the change to YouTube Originals: https://www.socialmediatoday.com/news/youtube-switching-original-content-to-free-ad-supported-viewing-as-oppose/543178/
Google Duplex Rolling Out
Google is rolling out its artificial intelligence chat agent Google Duplex. The feature will be available to Pixel phone owners who can now use Duplex via the Google Assistant to secure restaurant reservations in select cities.
Read more about Google Duplex here: https://venturebeat.com/2018/11/21/googles-duplex-is-rolling-out-to-pixel-owners-heres-how-it-works/
Guide to Instagram Best Practices
As the reach and influence of Instagram continues to rise, businesses continue to expand their presence on the platform. A recent study by Quintly analyzes the latest trends and usage behaviors to help businesses get a better understanding of maximizing their Instagram investments.
Find out more about the study results: https://www.socialmediatoday.com/news/new-study-looks-at-latest-instagram-best-practices-including-hashtag-use-a/543067/
Thanks for reading this week’s edition. Please let us know if you have any feedback on the topics or have anything else you would like to discuss.