Welcome to the latest issue of What’s Hot Wednesday for Marketers. We have some interesting information to share this week including how to personalize a company’s social media strategy, new features recently added to Google’s RSA ads, and the addition of a personalized audio news feed to Google Assistant.
Here is what we are talking about this week:
Personalization Strategies in Social Media
Consumers have a clear preference to interact with brands on a personal level and to be treated as individuals. Social media marketers have caught onto this trend and are beginning to incorporate personalization into social media efforts.
Read more about how to create a personalized approach to social media here: https://blog.bufferapp.com/why-personalization-is-the-next-big-opportunity-in-social-media-marketing
Google Rolls Out Additional Features for RSAs
As Google continues to refine its advertising offerings, they are rolling out new features to its responsive search ads (RSAs). RSAs are ads that dynamically serve a combination of headlines and descriptions and the upgraded features include four reporting and feedback tools designed to improve the advertiser experience.
Find out more about Google’s enhancements to RSAs: https://searchengineland.com/google-rolling-out-more-features-for-responsive-search-ads-adding-10-languages-309163
Personalized Audio News Feed Added to Google Assistant
Google Assistant will soon be able to deliver a personalized audio news feed to users as part of a collaborative effort with publishers around the world. The news feed will assemble an audio news playlist on demand and the feed will be created based on user preferences.
Click here to learn more about Google’s audio news feed: https://www.searchenginejournal.com/google-is-adding-personalized-audio-news-feeds-to-assistant/281811/
We hope you enjoyed this week’s edition of What’s Hot Wednesday. Do you have any questions about our topics this week or anything else on your mind? If yes, feel free to reach out, we would love to hear from you!