Today’s What’s Hot Wednesday for Marketers includes: news about Google’s new social post options; the addition of stories for students and recent graduates in LinkedIn; and testing a new ad experience in YouTube.
Google Launches Social Post Options
Google recently launched a set of social post styles to enable businesses to showcase information about their services as well as reviews from consumers. The posts provide a way to visually promote a business and are available in the Small Thanks marketing materials hub through Google’s website.
Read more about Google Social Post options here: https://www.socialmediatoday.com/news/google-launches-new-social-post-options-to-promote-business-reviews-and-off/542747/
LinkedIn to Launch Stories
LinkedIn is testing a new Stories option that will be similar in format to other social media networks. The feature will allow a user to post short videos but not photos and will initially only be available for students and recent graduates, under the name Student Voices.
Read more about LinkedIn’s new Stories option: https://www.digitaltrends.com/social-media/linkedin-finally-gets-around-to-launching-its-own-version-of-stories/
YouTube Testing New Ad Experience
YouTube is testing a new “ad pod” delivery experience that will show two skippable pre-roll or mid-roll ads shown one right after the other. The new format is meant to be more like TV where the user has fewer ad interruptions, hopefully leading to lower rates of content abandonment and higher rates of ad viewing.
We hope you enjoyed this week’s brief. Thank you for reading and feel free to reach out if you have anything you’d like to discuss!