Welcome to the latest issue of What’s Hot Wednesday for Marketers.
This week, DBE is sharing articles about predicted changes to mobile app usage, a new career resource website from Facebook, and the addition of comment functionality in Google search results.
Will Mobile Apps Eventually Disappear?
Maintaining a mobile app requires time, effort, and money especially when the iOS and Android operating systems are constantly changing. More and more businesses are rethinking their mobile app strategy as native apps decrease in relevance and consolidation seems to be an inevitability.
Read more about the changing landscape of mobile apps here: https://medium.com/s/story/mobile-apps-will-disappear-soon-4b4e54f46eb8
Facebook Launching Career Resource Site
Facebook has recently rolled out career features to compete with LinkedIn such as the ability to apply for jobs directly on the site and a system to find mentors or mentees within a group. Now, Facebook has announced the launch of a new education portal called Learn With Facebook as a direct competitor to LinkedIn Learning which provides career development resources.
Click here to find out about Facebook’s new career resource site: https://qz.com/work/1463659/facebook-is-launching-a-career-development-site/
Google Allowing Users to Leave Comments on Search Results
As Google is continuing to add functionality to mimic a social media experience, the company recently announced that it’s preparing to roll out a new feature that will allow users to leave comments on search results. Comments can be read by other users and will have “like” and “dislike” buttons to add a rating mechanism.
Find out more about addition of comments in Google search: https://www.searchenginejournal.com/google-search-comments/279227/
Thanks for reading this week’s edition. Please let us know if you have any feedback on the topics or have anything else you would like to discuss.