Welcome to the latest issue of What’s Hot Wednesday for Marketers. We have some interesting information to share this week including Instagram’s complicated relationship with parent company Facebook, tips for improving landing pages, and a new ad format from Google that utilizes YouTube videos.
Here is what we are talking about this week:
Can Instagram Maintain It’s Separate Identify?
Six years ago, Facebook saw the potential in Instagram although it had not yet made one penny in profit. Facebook slowly introduced advertising into Instagram and has now become a cash cow for the company. However, now that Instagram utilizes the same data platforms that are currently plaguing Facebook, it is difficult to see how Instagram can continue to be immune to the problems of its parent company.
Read more about Instagram here: https://medium.com/s/story/instagram-cant-hide-from-facebook-anymore-50ed8a704af
Landing Page Improvements
When crafting a digital marketing strategy, it is important to put just as much focus on optimizing your landing pages as optimizing advertising messages and targeting. Stronger landing pages lead to greater conversion rates and it is crucial to continuously refine, experiment, and strive for landing page improvements. Click here to find out ways to improve your landing pages: https://www.searchenginejournal.com/increase-landing-page-conversion-rate/274815/?ver=274815X2
Google Testing YouTube Videos as New Ad Format
A new ad format was recently spotted on Google search results featuring YouTube videos in a carousel. For the initial test, Google is working with several movie studios to promote movie trailers. While the test is limited in scope, it holds significant potential for other advertisers in the future as video content increasingly proves to be an important marketing tool.
Find out more about Google’s new ad format here: https://searchengineland.com/google-testing-youtube-movie-trailer-videos-in-ads-on-google-com-307887
We hope you enjoyed this week’s edition of What’s Hot Wednesday. Do you have any questions about our topics this week or anything else on your mind? If yes, feel free to reach out, we would love to hear from you!