Today’s What’s Hot Wednesday for Marketers includes news about Google’s new Home Hub, the addition of a lens for desktop cameras by Snapchat, and the integration of video from Vimeo into LinkedIn. But first…
Our president, Veronica “Niki” Fielding, was recently interviewed on Albert Communications’ podcast, Prove It. Niki spoke about using Google Ads to build businesses of all sizes. Here’s a link to the podcast: https://albertcommunications.com/podcasts/opening-faucet-google-adwords/.
And now, below are some articles the DBE team thought you would find interesting this week:
Google Rolls Out its Home Hub Smart Display
The Google Home Hub recently hit the market to compete with Amazon’s smart display product Echo Show. The Home Hub features Google Assistant and integrates Nest smart home, YouTube functionality, and Google photos.
Read more about Google Home Hub here: https://www.fastcompany.com/90257905/googles-home-hub-gives-google-photos-the-hardware-it-deserves
Snapchat Adds Lens to Desktop Cameras
This week, Snapchat announced the launch of a new desktop extension which will enable users to apply Snapchat Lenses to their faces during broadcasts from their desktop cameras. This includes integrations with Skype, YouTube, Google Hangouts, and more.
Read more about Snapchat’s new desktop camera lens: https://www.socialmediatoday.com/news/snapchat-adds-lenses-to-desktop-cameras-to-boost-awareness-of-lens-tools/540736/
Vimeo Launches Integration with LinkedIn
Digital video platform Vimeo has partnered with LinkedIn to integrate video capabilities for companies that maintain LinkedIn pages. The partnership will allow videos to be published directly to LinkedIn to drive engagement. Vimeo will also provide companies analytics on their videos showing things like viewership, engagement, and performance.
We hope you enjoyed this week’s newsletter. Thank you for reading and feel free to reach out if you have anything you’d like to discuss!