Welcome to the latest issue of What’s Hot Wednesday for Marketers. We have some interesting information to share this week including news about the expansion of advertising on YouTube, the potential of advertising on Amazon, and the rollout of advertising in Facebook stories.
Here is what we are talking about this week:
Google Expanding Search-Based Advertising on YouTube
As Google looks for ways to fend off competition from other digital advertising platforms like Facebook and Amazon, it is expanding search-based advertising tools on YouTube. Google reports that users often search for products, movies and other items on Google Search and then head over the YouTube to watch reviews and other content related to the product. The change will allow advertisers to target potential customers as they utilize the search function on both platforms.
A recent survey of digital advertisers showed that one third see the rise of Amazon as an advertising platform as the industry trend that will most impact their businesses. Increasingly, marketers are finding that many people begin their purchase journey on Amazon, and brands can no longer afford to ignore its potential. As it becomes more challenging to reach your audience on Google and Facebook, Amazon presents a huge opportunity to first movers.
Read more about Amazon’s advertising program: https://www.marketingtechnews.net/news/2018/sep/26/why-brands-are-going-wild-amazon-advertising/
Facebook Rolling Out Ads in Stories
The number of Facebook users posting stories has doubled since May, and Facebook is looking to capitalize on this trend by offering marketers the ability to run ads in stories. The initial test of story ads was limited to just driving awareness, but the rollout will include all business objectives that standard Facebook ads offer including conversion, video views, app installs, and lead generation.
Hope you enjoyed this week’s edition of What’s Hot Wednesday. If you have any questions or something else you would like to discuss, feel free to reach out!