Welcome to the latest issue of What’s Hot Wednesday for Marketers.
This week, DBE is sharing articles about recent changes to Google Shopping Actions, new YouTube advertising capabilities for viewers watching on television screens, and using Twitter to boost your brand. Here you go:
Google Adds Retailers to Google Shopping Actions
As Google streamlines and simultaneously expands its shopping capabilities to compete with Amazon, it’s scored a major win with its new partnerships with top retail brands Best Buy, Sephora, and Nike. Now consumers can move seamlessly from browsing to buying with a universal cart that works across Search, the Google Assistant, and Google Express whether they’re on mobile, desktop, or even a Google Home device.
Read more about Google Shopping Actions here: https://www.marketingdive.com/news/google-shopping-actions-wins-over-best-buy-sephora-nike/539908/
YouTube Can Now Target Ads on TV Screen Viewers
As streaming video becomes increasingly popular, more digital content is being viewed on TV screens versus smart devices or computers. To capitalize on this trend, YouTube has announced that it is adding TV screens as a device type when targeting advertising. This gives marketers a low-cost, targeted alternative to traditional television advertising.
Learn about the change in YouTube advertising: https://www.socialmediatoday.com/news/youtube-will-now-enable-advertisers-to-target-users-viewing-content-on-tv-s/539959/
Using Twitter to Boost Your Brand
Using social media channels to promote their brand is something most businesses are familiar with. One platform that is often overlooked despite its potential as a marketing tool is Twitter. A recent survey showed that 46% of Americans use Twitter daily. Because 74% of those users are using Twitter to get news and information, Twitter is a fast, engaging way to target your audience in real time.
Find some examples of brands effectively using Twitter here: https://www.searchenginejournal.com/brands-using-twitter-examples/271335/
Thanks for reading this week’s edition. Please let us know if you have any feedback on this week’s topics or anything else you would like to discuss.