Welcome to the latest issue of What’s Hot Wednesday for Marketers.
First, we wanted to give you an update on a topic we introduced a few weeks ago. Recently, Google announced changes to displays of search results that will increase the presence of video, images, and stories in search over traditional text-based listings. DBE has developed a POV on how we believe this will affect SEO efforts.
We also have some additional news to share this week about the launch of new smart speaker by Facebook, the demise of Google+, and the use of Facebook groups as a marketing tool.
Here is what we are buzzing about this week:
Facebook Launches Smart Speakers
Facebook is getting into the smart speaker business with the launch of the Portal and Portal+. Both devices have the same functionality which includes voice-control, video call optimization through Facebook Messenger, computer vision software, and AI software. The primary difference between the two versions is the size of their speakers and displays.
Learn more about Facebook’s smart speakers here: https://mashable.com/article/facebook-portal-portal-plus-speakers-smart-cameras/
Google Shuts Down Google+
Google announced that it is shutting down it’s social network Google+ for consumers. Google finally admitted that the network never really caught on with consumers or produced engagement in the ways they had hoped. The final straw was a massive data breach which compromised the data of hundreds of thousands of users. Google+ will remain an active platform for enterprise users which has a much larger following.
Using Facebook Groups for Your Brand or Business
Facebook reports that their groups see a lot more engagement than pages, mostly because of the ability to start conversations more seamlessly. Consumers also seem to prefer sharing in the privacy of a more closed space rather than engaging in public sharing. Because of this dynamic, Facebook groups can often be a great way for brands and businesses to communicate with customers.
The full article can be found here: https://www.socialmediatoday.com/news/how-to-use-facebook-groups-for-your-brand-or-business/538437/
Thanks for checking out this week’s edition of What’s Hot Wednesday. If you want to chat about these topics or anything else with us, reach out! We would love to hear from you!