Today’s What’s Hot Wednesday includes news about Facebook’s struggles with user satisfaction, Amazon’s rebranding of its advertising program, and Google releases a new search engine for data sets.
Read below to find out what DBE is buzzing about this week.
Is Facebook Really Losing Users?
According to a recent study by Pew Research, nearly 74% of Facebook users report changing their behavior on the app over the past year. The study also states that 25% have deleted the app from their phone entirely, mostly in the 18-29 age category. Although these statistics seem significant, eMarketer debates whether it really represents as much of a falloff as the survey suggests in their latest “Behind the Numbers” podcast.
Listen to the podcast here: https://www.emarketer.com/content/are-smartphone-users-weeding-out-facebook?ecid=NL1001
Amazon Rebrands Its Ad Business
As Amazon’s share of the digital advertising market is expected to increase from 2.7% in 2018 to 4.5% by 2020, the company is looking to streamline its advertising program. The most significant change comes from a consolidation of all advertising offerings under one brand called Amazon Advertising. While the advertising choices will not change, the rebranding is an effort by Amazon to make it easier for marketers to find Amazon’s ad services in search results.
Google Releases Data Set Search Engine
Google has launched a search engine it is calling Dataset Search to allow users to find data about a variety of topics. The new engine finds data where it is hosted and uses metadata to provide answers to queries in search results. The goal is to improve the discovery of datasets from fields such as life sciences, social sciences, machine learning, and civic and government data.
Want to chat about any of this with us, or something else on your mind? Reach out, we are looking forward to talking with you!