Today’s What’s Hot Wednesday includes news about new Facebook ads that allow users to virtually try on products, Google’s new automated search ad tool, and measuring digital marketing success. Read below to find out what DBE is buzzing about this week.
New Facebook Ads Allow Users to Virtually Try on Products
Facebook is taking its augmented reality tools to the next stage with a new ad type that will enable users to virtually try on different products, like make-up and sunglasses, directly from their news feeds.
Google Announces Automated Search Ad Tool
Google has launched Responsive Search Ads which is an automation tool that leverages machine learning and artificial intelligence to help marketers make granular decisions about their search campaigns.
4 Things You Should Never Do to Measure Digital Marketing Success
We’ve been talking about attribution metrics with our clients and agree with the points made by Drew Sollberger in this piece from MediaPost. Let us know what your thoughts are on this.
Have any questions about our topics this week or other items to discuss? Feel free to reach out, we would be happy to hear from you!