Fight AI Bias, AI Hallucinations, & Addictive Feeds Act

Greetings!

I’m going to change Bananarama’s “Cruel Summer” lyrics to “It’s been a hot, hot, hot summer…” (and we’re not even that far into it)! It’s also been hot from a digital marketing perspective… check it out!

• How do you know if your gen AI chatbot is hallucinating? Time recently reported “Scientists Develop New Algorithm to Spot AI Hallucinations.” The researchers came up with a formula to calculate “semantic entropy” which determines how similar the responses are when prompted with different variations of the same prompt. They are hoping that gen AI chatbots like ChatGPT can ultimately provide a button that will give you a “certainty score” to the provided response. If you don’t want to wait to see how and when this comes to pass, we have three suggestions for you:
  1) Try typing the same prompt into multiple gen AI chatbots and observe the response similarity.
  2) Only use Gen AI responses that come with citations to the sources included in their response.
  3) Use Google Gemini’s fact-checking feature to highlight verified (green) and questionable (red) parts of AI-generated responses.

• Switching from AI hallucinations to a different AI issue: “How to fight bias in your AI models.” Martech uses the lack of accurate data on loans taken out by women as an example of how an AI model will then be biased about the potential of this under-reported segment. A possible solution is creating “synthetic data” to fill in these gaps.

DBE Perspective 💬

At SMX Advanced, Elizabeth Tucker, Google Search’s Director of Product Management, revealed key insights into the future of SEO.

Some focal points include reusing the words, “satisfying,” “helpful,” and “experience” when describing content. Could these expand EEAT principles Google’s set forth in the past?

Get the details from our Director of SEO & SAIO, Marc Engelsman: Google Seeks to Satisfy with Renewed Focus on Helpful Content.

• Here’s a new concept: ban algorithmic feeds on teen social accounts. New York Governor Kathy Hochul signed the “Stop Addictive Feeds Exploitation (SAFE) for Kids” act. Should the act be approved, it will prohibit addictive feeds for teens as well as sending notifications between 12am – 6am. Social Media Today sums it up well.

• We’ve seen influencers used in countless B2C product campaigns, but what about B2B? Some influencer strategies from B2C crossover into B2B, like choosing a micro- and niche influencer for their specific audience. One thing you have to keep in mind is subject-matter expertise and professional experience. Check out this EMarketer chart on the topic!

• Did somebody say bacon? Oscar Mayer did! They pulled a great fake-out to give you a giggle!

Thoughts to Take With You… 💞

I’ve been hit with the “respond, don’t react” mantra frequently this year. Books, articles, and life situations have been pointing at it in one way or another. The quick overview if you’re new: it is about letting the situation sink in and responding thoughtfully instead of reacting on your first emotion.

I think one way to get closer to this is by listening. Once the situation (whatever it is) gets difficult, pause and listen.

• Listen to what’s going on in yourself. Ie., Is your heart beating faster? What emotions are going through you? 
• If you’re in a conversation, listen to the other person’s verbal and non-verbal cues. 
• If the situation is too much to handle, listen to something outside what’s going on. Maybe there’s rain on the window or a breeze picking up. Then, once you’ve grounded yourself, head back in and respond.

Responding allows us to pull out of the tunnel vision caused by reacting. We gain perspective and thoughtfulness in tricky circumstances.

Go get ‘em today – you got this!

Natalie

Love me some Coldplay… Did you know they are making their new album entirely out of plastic collected from water? They also aim to make their tours more sustainable. They’ve topped my charts as the coolest band ever. 🤘